To say that I’m excited about the Apple Vision Pro headset is an understatement!

I’m thrilled about the Apple Vision Pro headset, having used numerous devices like the Meta 2, Occulus, Magicleap, Vives, and Jeri Ellsworth‘s amazing Tilt Five (a personal favorite). Its incredible immersive fidelity paves the way for the future of productivity, industrial automation, and entertainment.

Years ago, I was mindblown by a Ted Talk by Meron Gribetz on Spatial computing featuring the Meta 2 headset. It opened my eyes to the limitless possibilities of computing for work, entertainment, industrial, and content creation.

As a game and animation producer, I’ve had the privilege of working with VR, starting from the early days with the Occulus DK1. Back then, these SD experiences were limited, running on low-end mobile processors. While the concept of the metaverse wasn’t new, we didn’t have a term to define these Extended Reality Experiences.

As a game developer, I thought, “How can we monetize this?” Developing MMORPGs was challenging, with investors often losing money during development and pushing for early release. Even if the game performed well, they would withdraw support after making back initial profits.

The rise of Smartphone games brought a revolution in Mobile Advertising solutions, enabling developers to monetize and grow their games for years to come. I saw a similar opportunity with AR/VR and the metaverse. It was like the wild west days of PC gaming, where independent developers could create scalable content and earn from the start.

This led me to start working on Holo-Ads. As a game developer, I had firsthand experience with titles that struggled to monetize effectively. The idea behind Holo-Ads was to integrate AI-powered mobile ad mediation into content creators’ metaverse spaces and offer ad space as NFTs.