With over two decades of experience in digital content development and global production strategy, I have dedicated my career to transforming how organizations approach content creation in emerging markets. My journey has focused on building bridges between global content demands and regional talent pools, creating sustainable and cost-effective production ecosystems that maximize local advantages while delivering international-quality results.

Since beginning my career in 1999, I have shaped digital content development across continents, combining technical expertise with cultural intelligence to build and manage successful distributed teams in diverse market conditions. This unique approach has led to collaborations with major international organizations including the World Bank, USAID, and UNDP, where I’ve pioneered innovative approaches to content development and team integration.

My impact in the industry includes work on AAA gaming titles such as Tomb Raider: Legend and Tomb Raider: Underworld, where I demonstrated the potential of distributed teams in delivering world-class content. As the former Chairperson of IGDA Pakistan, I facilitated over US$10 million in investments for emerging market studios, creating crucial bridges between regional talent and global opportunities. I’m particularly proud of building and managing a 120-person studio that produced the acclaimed Burka Avenger, which generated US$12 million in merchandising revenue and showcased the potential of emerging market content on the global stage.

My strategic methodology centers on three core pillars: market development and entry, offshore operations excellence, and financial optimization. I’ve successfully applied this approach across multiple projects, including a US$5 million transmedia content initiative for the International Finance Corporation and partnerships with global brands such as Coca-Cola, Nestle, and ICI. In recognition of my contributions to digital content development in emerging markets, I was honored with the Nelson Mandela-Graça Machel Award for Innovation in 2021.

Currently, I focus on helping established studios and content creators expand their capabilities through strategic use of emerging markets. My expertise encompasses the entire spectrum of offshore development, from initial market entry to team integration and operational optimization. I specialize in helping organizations leverage regional subsidies and incentives to build sustainable, cost-effective production models while maintaining the highest quality standards.

My leadership philosophy emphasizes cultural intelligence, sustainable capacity building, and innovation through diverse perspective integration. I believe in creating seamless collaboration across borders, establishing clear communication protocols, and building long-term relationships with stakeholders. This methodology has consistently delivered results, whether in game development, digital content creation, or strategic partnership formation.

For organizations looking to expand their global footprint, optimize production costs, or establish offshore operations, I offer comprehensive strategic consulting services. My expertise covers market entry planning, operational setup, team integration frameworks, and financial optimization strategies, all tailored to each client’s specific needs and objectives.

Throughout my career, I have consistently demonstrated that with the right strategy and leadership, emerging markets can become powerful centers of content creation and innovation. I continue to shape how global organizations approach content development, serving as a strategic partner for organizations looking to expand their global production capabilities while optimizing costs and maintaining quality.